IES Management College And Research Centre

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BRAND AVATAR:TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS

By: Material type: TextTextPublication details: PALGRAVE MACMILLAN NEW YORK 2009Description: 187ISBN:
  • 978-0-230-20179-8
Subject(s): DDC classification:
  • 12205 658.827
Available additional physical forms:
  • 706
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