18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING
Material type:
TextPublication details: RESPONSE BOOKS NEW DELHI 2003Description: 134ISBN: - 0-7619-9656-7
- 13525 658.827
- 656
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
|
Main Library | 658.827 / KAP / 13525 (Browse shelf(Opens below)) | Available | 11113525 |
Total holds: 0
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| 658.827/Kam/36499 Titan: inside india's most successful consumer brand | 658.827 / KAN / 12272 BRANDING INDIA:AN INCREDITABLE STOREY | 658.827 /KAP / 12892 BRAND IDENTITY:VISUAL AND DESIGN PERSPECTIVES | 658.827 / KAP / 13525 18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING | 658.827 / KAP / 13547 9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS | 658.827 / KAP / 14236 THE NEW STRATEGIC BRAND MANAGEMENT:CREATING AND SUSTAINING BRAND EQUITY LONG TERMS | 658.827 / KAP / 14784 BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS |
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