MARKETING AS STRATEGY:UNDERSTANDING THE CEO'S AGENDA FOR DRIVING AND INNOVATION
Material type: TextPublication details: HARVARD BUSINESS PRESS "BOSTON, MASSACHUSETTS" 2004Description: 270ISBN:- 978-1-59139-210-1
- 13703 658.802
- WHINS04366
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Main Library | 658.802 / KUM / 13703 (Browse shelf(Opens below)) | Available | 11113703 |
Total holds: 0
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658.802/ KIM/ REN/ 17534 BLUE OCEAN STRATEGY: | 658.802/ Kim/Mau/ 29853 Blue ocean strategy : | 658.802 / KOT / 4097 SOCIAL MARKETING: IMPROVING THE QUALITY OF LIFE | 658.802 / KUM / 13703 MARKETING AS STRATEGY:UNDERSTANDING THE CEO'S AGENDA FOR DRIVING AND INNOVATION | 658.802 / KUM / 14843 INTEGRATED MARKETING COMMUNICATION: | 658.802 / KUM / 3962 MARKETING AS A STRATEGY:UNDERSTANDING THE CEOS AGENDA FOR DRIVING GROWTH AND INNOVATION | 658.802 / LEE / 9793 SOCIAL MARKETING:INFLUENCIENCING BEHAVIOUR OF GOOD |
WHINS04366
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