THE BRAND BUBBLE:THE LOOMING CRISIS IN BRAND VALUE AND HOW TO AVOID IT

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TextPublication details: JOSSY BASS A WILEY IMPRINT SANFRANCISCO 2008Description: 252ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Main Library	658.827 / GER / 14039 (Browse shelf(Opens below))	Available		11114039

Total holds: 0

Previous		No cover image available						Next
Previous	658.827/ FRY/TOLL/ 17541 THE LUXURY STRATEGY:	658.827 / GAN / 3022 GLOBAL BRANDS:	658.827/ GEL/ 16815 GLOBAL BRAND STRATEGY	658.827 / GER / 14039 THE BRAND BUBBLE:THE LOOMING CRISIS IN BRAND VALUE AND HOW TO AVOID IT	658.827/Gil/36987 The end of marketing: humanizing your brand in the age of social media and AI	658.827 / GOR / 11943 BRAND MANNERS:HOW TO CREATE THE SELF-CONFIDENT ORGANISATION TO LIVE THE BRAND	658.827 / GRE / 2603 BRANDING ACROSS BORDERS:A GUIDE TO GLOBAL BRAND MARKETING	Next

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