HOW ASIA ADVERTISES: THE MOST SUCCESSFUL CAMPAIGNS IN ASIA-PACIFIC AND THE MARKETING STRATEGIES BEHIND THEM

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Publication details: JOHN WILEY AND SONS, INC 2002 SINGAPOURDescription: XVII, 411 P. HARDISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference	Main Library Reference	REF	658.827/ AIT/ 16968 (Browse shelf(Opens below))	Not For Loan		11116968

Total holds: 0

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Previous	658.812 / JAI / 9727 ENCYCLOPEDIA OF CUSTOMER RELATIONSHIP MANAGEMENT:	658.812 / JIL / 2808 THE CRM HANDBOOK:A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT	658.827 / / 8988 A MASTER CLASS IN BRAND PLANNING:	658.827/ AIT/ 16968 HOW ASIA ADVERTISES:	658.827 / BAY / 11774 PROMISCUOUS CUSTOMERS:INVISIBLE BRANDS	658.827 / CHE / 9785 LUXURY BRAND MANAGEMENT:A WORLD OF PRIVILAGE	658.827 / KEL / 10373 "STRATEGIC BRAND MANAGEMENT:BUILDING,MEASURING, AND MANAGING BRAND EQUITY"	Next

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