A large number of Indian companies have recognized the importance of integrity, transparency and open communications. Organizations believe that the goodwill resulting from implementing a code of business ethics will, in the long-run, translate into economic gains. Today, investors want to ensure that the companies they invest in are not only managed properly, but also have proper corporate governance. The stakeholders regard corporate governance as a control mechanism that ensures the optimum use of the human, physical and financial resources of an enterprise. Companies have now begun to integrate ethics into their corporate cultures and concentrate on putting appropriate corporate governance mechanisms in place.

This book is a compilation of the papers presented during the National Conference, organized on the theme of 'Ethics in Business and Corporate Governance' in December 2010 by the R V Institute of Management (RVIM). Along with the main theme, the conference was also having various sub themes categorised under four tracks, namely, Track 1: Finance; Track 2: Human resource; Track 3: Marketing; Track 4: General management

The conference created a platform for the academicians, researchers and corporates to share their views on the given theme. It also provided a stage to showcase their ability to create innovative strategies and suggest new ideas to bring in more transparency into the existing business scenario