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MARKETING RESEARCH THAT WONT'S BREAK THE BANK: A PRACTICAL GUIDE TO GETTING THE INFORMATION YOU NEED

By: Publication details: JOSSEY-BASS A WILEY IMPRINT 2002Description: XXIV, 277 P. PAPERISBN:
  • 0-7879-6419-0
Subject(s): Summary: Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget. Show More Show Less
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library MARKETING 658.83/ AND/ 18279 (Browse shelf(Opens below)) Available 11118279
Total holds: 0

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
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