THE NEW STRATEGIC BRAND MANAGEMENT: ADVANCED INSIGHTS & STRATEGIC THINKING JEAN-NOEL KAPFERER

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Publication details: KOGAN PAGE LIMITED 2012 NEW DELHIEdition: 5Description: 492 P. PAPERISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Main Library	658.827/ KAP/ 18757 (Browse shelf(Opens below))	Available		11118757

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Previous	658.827 / KAP / 13547 9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS	658.827 / KAP / 14236 THE NEW STRATEGIC BRAND MANAGEMENT:CREATING AND SUSTAINING BRAND EQUITY LONG TERMS	658.827 / KAP / 14784 BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS	658.827/ KAP/ 18757 THE NEW STRATEGIC BRAND MANAGEMENT:	658.827 / KAP / 2631 BRAND SERVE:31 CUSTOMER SERVICE PRESCRIPTIONS	658.827 / KAP / 2748 "BRAND NAMKARAN:FOR DESI KHARI, ENGLISH MARIE SEGMENTS"	658.827 / KAP / 3991 BRAND SWITCH:	Next

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