Nature and Scope of Rural Markeing
Exploring the Growing Rural Market
Rural Consumer Behaviour
Rural Marketing Research
Rural Market Segmentation
Rural Marketing Mix
Product and Pricing
Distribution in Rural Market
Organised Rural Retailing
Rural Promotion
Developing the Sales Force for Rural Market
Marketing of Consumer Goods and Services
Cooperative Initiatives in Rural Market
Agricultural Marketing
Defects in the Agricultural Marketing System and Lines of Improvement-Part I
Defects in the Agricultural Marketing System and Lines of Improvement-Part II
Co-operate Marketing
Recent Recent Trends in Agricultural Produce Marketing
Agricultural Finance and Role of Institutions
Agricultural Pricing
Globalisation and Agriculture
Marketing of Agricultural Inputs-Part I
Marketing of Agricultural Inputs-Part II
Ethics In Sales and Marketing
Understanding The Rural Market-A Practical Approach

Biblography

The revised and enlarged third edition of the book "INTRODUCTION TO RURAL MARKETING" is specially designed to meet the needs of students and executives engagged in sales marketing of goods and services in rural areas.

Salient Features:
Covers the full syllabi on Rural Marketing of most Indian Universities.
Contains new chapter on Rural marketing Research, Marketing Mix, Organised Rural Retailing, Marketing of Consumer Goods and Services, Recent Trends in Agricultural produce Maketing, Marketing of Agricultural Produce, Globalisation and Agricultural, Agricultural Inputs and Customer Relationship Management, Ethics in Sales and Marketing and Understanding the Rural Market - A Practical Approach.
Deals with Marketing of Consumer Goods, Services, Agricultural Produce and Agricultural Inputs and Provides an Integrated Approach to Rural Marketing
Contains Corporate Examples, Case Studies and Photographs dealing with various aspects of Rural Marketing.