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PRODUCT MANAGEMENT CHUNAWALLA, S.A.

By: Analytics: Show analyticsPublication details: HIMALAYA PUBLISHING HOUSE 1998 MUMBAIEdition: 8Description: 438 PAPERISBN:
  • 978-93-5024-481-4
Subject(s): DDC classification:
  • 658.575
Contents:
Product: Basic Concepts Marketing Environment for Product and Brand Management Product Planning Product Market Strategies for Leaders, Challengers, Followers Product Life Cycle and Market Evolution New Products: Planning and Development The Creative Spark Designing the Offer Pricing the Offer Concept and Product Testing Test Marketing Budgeting for Products Branding Decisions The Anatomy of a Brand Brand Culture and Brand Rituals Leveraging Brands Brand Equity Brand Building Product and Brand Failures Marketing Organisation Packaging Consumer Protections Case Studies Bibliography
Summary: The new millennium begins with an array of new products-swine flu vaccine, anti-cancer drugs, anti-Aids products, powerful netbooks and notebooks, organic food products and so on. Innovation is a prized characteristic for individuals and organizations. The excitement packed into the process of birth of the new products is unfolded in the pages of this book. The products have to be nurtured and nourished from the time they are born till they die. How managers manage the growth of the products has been explained lucidly here. In short, this book is a wholesome summary of all that goes into making products and managing them.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Main Library REF 658.575/ CHU/ 19554 (Browse shelf(Opens below)) Not For Loan 11119554
Book Book Main Library Production 658.575/ CHU/ 19555 (Browse shelf(Opens below)) Available 11119555
Total holds: 0

Product: Basic Concepts
Marketing Environment for Product and Brand Management
Product Planning
Product Market Strategies for Leaders, Challengers, Followers
Product Life Cycle and Market Evolution
New Products: Planning and Development
The Creative Spark
Designing the Offer
Pricing the Offer
Concept and Product Testing
Test Marketing
Budgeting for Products
Branding Decisions
The Anatomy of a Brand
Brand Culture and Brand Rituals
Leveraging Brands
Brand Equity
Brand Building
Product and Brand Failures
Marketing Organisation
Packaging
Consumer Protections
Case Studies

Bibliography

The new millennium begins with an array of new products-swine flu vaccine, anti-cancer drugs, anti-Aids products, powerful netbooks and notebooks, organic food products and so on. Innovation is a prized characteristic for individuals and organizations. The excitement packed into the process of birth of the new products is unfolded in the pages of this book. The products have to be nurtured and nourished from the time they are born till they die. How managers manage the growth of the products has been explained lucidly here. In short, this book is a wholesome summary of all that goes into making products and managing them.

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