FASHION BUYING & MERCHANDISING MANAGEMENT JACKSON, TIM
Publication details: PALGRAVE MACMILLAN 2008 LONDONDescription: X, 204 PAPERISBN:- 978-0-230-22698-2
- 658.8
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Main Library | MARKETING | 658.8/ JAC/SHA/ 19611 (Browse shelf(Opens below)) | Available | 11119611 |
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658.8 / HEG / 11125 Applied marketing | 658.8 / HEG / 13676 Applied marketing | 658.8/ HOR/ 18817 SALES PROMOTION | 658.8/ JAC/SHA/ 19611 FASHION BUYING & MERCHANDISING MANAGEMENT | 658.8/ KAP/ 18431 RULES OF MARKETING | 658.8/ Kap/ 30394 Marketing management : | 658.8/ KOL/ 19606 HIGH IMPACT MARKETING THAT GETS RESULTS: GURU'S IN BOTTLE |
Introduction
Role of Buying and Garment Technologist
Role of Merchandising
Design
Market Planning for Fashion Retailers
Buying and Law
Merchandise Planning
Sourcing and Supply Chain Management
Stock Management and Distribution
Retail Formats and Visual Merchandising
Future Trends in Modern Buying and Merchandising
Glossary
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
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