MEASURING CUSTOMER BASED BRAND EQUITY USING AAKER'S MODEL
Material type:
TextDescription: PG - 5Subject(s):
In:
GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
| Item type | Current library | Call number | Vol info | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Journal Article
|
Main Library | VOL. 43, NO. 3/555758JA1 (Browse shelf(Opens below)) | Available | 555758JA1 | ||||
Journals and Periodicals
|
Main Library On Display | JOURNAL/MAR/Vol 43, No 3/555758 (Browse shelf(Opens below)) | Vol 43, No 3 (01/03/2013) | Not for loan | 555758 |
Total holds: 0
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| VOL. 43, NO. 2/ 5559128CSD1 Diagnoses : Water ATMs of Indian Railways: Causing a Silent Revolution | VOL. 43, NO. 2/555478JA2 CONFIRMATORY FACTOR MODELLING ON EMERGING CONSUMER PURCHASE BEHAVIOUR OF PASSENGER CARS | VOL. 43, NO. 2/555478JA5 ESTIMATION OF PRICE SPREAD AND MARKETING EFFICIENCY OF BRINJAL IN DIFFERENT MARKETING CHANNELS: A CASE STUDY | VOL. 43, NO. 3/555758JA1 MEASURING CUSTOMER BASED BRAND EQUITY USING AAKER'S MODEL | VOL. 43, NO. 3/555758JA5 A REVIEW ON SPROLES & KENDALL'S CONSUMER STYLE INVENTORY (CSI) FOR ANALYZING DECISION MAKING STYLES OF CONSUMERS | VOL. 43, NO.1/555477JA1 PROBLEMS WITH DERIVED IMPORTANCE MEASURES IN BRAND STRATEGY AND CUSTOMER SATISFACTION STUDIES | VOL. 43, NO.1/555477JA3 EMERGING GLOBAL MARKETS: THE VOICE OF ARAB CONSUMERS |
There are no comments on this title.
Log in to your account to post a comment.