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CONSUMER BEHAVIOUR: TEXT AND CASES KAPOOR, RAMNEEK

By: Publication details: TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2012 NEW DELHIDescription: XVI, 426 PAPERISBN:
  • 978-0-07-107810-8
Subject(s): DDC classification:
  • 658.8342
Contents:
Chapter 1: Consumer Behaviour ? An Introduction Chapter 2: Models Of Consumer Behaviour And Decision Making Chapter 3: Consumer Personality Chapter 4: Consumer Attitude Chapter 5: Consumer Motivation Chapter 6: Consumer Learning And Memory Chapter 7: Consumer Perception Chapter 8: Influence Of Social Classes On Consumer Behaviour Chapter 9: Influence of groups on consumer behavior Chapter 10: Decision Making Process Chapter 11: Consumer Communication Process Chapter 12: Relationship Marketing And Consumer Behaviour Chapter 13: Market Segmentation Chapter 14: Consumerism And Consumer Movements- A historical Perspective Chapter 15: Organisational Customer And Buying Behaviour
Summary: This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.Comprehensive coverage to meet the requirements of business management students studying this subject Student-friendly approach ? simple and easy to understand format Facilitates knowledge of the subject matter with a focus on examination Most cases and examples in the Indian context to enable easy comprehension Adequate cases / examples from the international context as per the requirements of the subject
List(s) this item appears in: Recent Additions to the Library- Oct 2013
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.8342/KAP/MAD/21823 (Browse shelf(Opens below)) Available 11121823
Total holds: 0

Chapter 1: Consumer Behaviour ? An Introduction
Chapter 2: Models Of Consumer Behaviour And Decision Making
Chapter 3: Consumer Personality
Chapter 4: Consumer Attitude
Chapter 5: Consumer Motivation
Chapter 6: Consumer Learning And Memory
Chapter 7: Consumer Perception
Chapter 8: Influence Of Social Classes On Consumer Behaviour
Chapter 9: Influence of groups on consumer behavior
Chapter 10: Decision Making Process
Chapter 11: Consumer Communication Process
Chapter 12: Relationship Marketing And Consumer Behaviour
Chapter 13: Market Segmentation
Chapter 14: Consumerism And Consumer Movements- A historical Perspective
Chapter 15: Organisational Customer And Buying Behaviour

This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.Comprehensive coverage to meet the requirements of business management students studying this subject
Student-friendly approach ? simple and easy to understand format
Facilitates knowledge of the subject matter with a focus on examination
Most cases and examples in the Indian context to enable easy comprehension
Adequate cases / examples from the international context as per the requirements of the subject

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