MODELING CUSTOMER OPT-IN AN OPT-OUT IN A PERMISSION-BASED MARKETING CONTEXT KUMAR, V.
Material type: TextPublication details: CHICAGO AMERICAN MARKETING ASSOCIATION AUGUST 2014Description: 403Subject(s):Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Journal Article | Main Library | VOL. 51, NO. 4/5552899JA2 (Browse shelf(Opens below)) | Available | 5552899JA2 |
Total holds: 0
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