ENTREPRENEURSHIP ROBERT HISRICH, MICHAEL PETERS, MATHEW MANIMALA, DEAN SHEPHERD
Analytics: Show analyticsPublication details: MCGRAW HILL EDUCATION (INDIA) PRIVATE LTD. 2014 NEW DELHIEdition: 9Description: XXV, 695 ,P. PAPERISBN:- 9789339205386
- 338.04
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Main Library | ENTREPRENE | 338.04/ HIS/MAN/ 23636 (Browse shelf(Opens below)) | Available | 11123636 |
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338.04/ His/ Entrepreneurship | 338.04 / HIS / 6157 Entrepreneurship | 338.04 / HIS / 6158 Entrepreneurship | 338.04/ HIS/MAN/ 23636 ENTREPRENEURSHIP | 338.04 / HOD / 11092 Entrepreneurship : | 338.04 / HOD / 12054 Entrepreneurship : | 338.04/ ICFAI/ 31569 Entrepreneurship, economics and competitiveness |
Part I: The Entrepreneurial Perspective
Chapter 1: Entrepreneurship and the Entrepreneurial Mind-Set
Chapter 2: Entrepreneurial Intentions and Corporate Entrepreneurship
Chapter 3: Entrepreneurial Strategy: Generating and Exploiting New Entries
Part II: From Idea to Opportunity
Chapter 4: Creativity and the Business Idea
Chapter 5: Identifying and Analyzing Domestic and International Opportunities
Chapter 6: Intellectual Property and Other Legal Issues for the Entrepreneur
Part III: From the Opportunity to the Business Plan
Chapter 7: The Business Plan: Creating and Starting the Venture
Chapter 8: The Marketing Plan
Chapter 9: The Organizational Plan
Chapter 10: The Financial Plan
Part IV: From the Business Plan to Funding the Venture
Chapter 11: Sources of Capital
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture
Chapter 13: Strategies for Growth and Managing the Implication of Growth
Chapter 14: Accessing Resources for Growth from External Sources
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture
Part VI: Cases
Case 1 – Turner Test Prep Co.
Case 2 – Jim Boothe, Inventor
Case 3 – A. Monroe Lock and Security Systems
Case 4 – Beijing Sammies
Case 5 – Intelligent Leisure Solutions
Case 6 – The Beach Carrier
Case 7 – Gourmet to Go
Case 8 A – Intervela D.o.o. Kooper - Victory Sailmakers
Case 8 B – Intervela Victory Sailmakers
Case 9 – The Gril-Kleen Corporation
Case 10 – Masi Technology
Case 11 – NeoMed Technologies
Case 12 – Mayu LLC
Case 13 – Nature Bros. Ltd.
Case 14 – Amy's Bread
Case 15 – Supply Dynamics
Case 16 – Datavantage Corporation
Case 17 – Tire Valet: A Mobile Tire Company
"This new edition of Entrepreneurship continues to help the students in knowing the process of formulating, planning, and implementing a new venture. It presents a detailed description of ‘how to’ embark on a new venture in a logical manner. It addresses the dynamics of today’s entrepreneurial challenges and balances the crucial line between modern theory and practice. Comprehensive cases at the end of the text go hand-in-hand with chapter concepts.
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