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THE INNOVATOR'S METHOD: BRINGING THE LEAN START-UP INTO YOUR ORGANIZATION NATHAN R. FURR, JEFFREY H. DYER

By: Contributor(s): Publication details: HARVARD BUSINESS SCHOOL PRESS 2014 BOSTONDescription: IX, 268 P. HARDISBN:
  • 9781625271464
Subject(s): DDC classification:
  • 658.4063
Contents:
The innovator's method -- Leadership in the age of uncertainty -- Insight : savor surprises -- Problem : discover the job-to-be-done -- Solution : prototype the minimum "awesome" product -- Business model : validate the go-to-market strategy -- Master the pivot -- Scale it -- Making the innovator's method work for you -- Turn uncertainty into opportunity -- Appendix. An overview of the innovator's method.
Summary: "Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--
List(s) this item appears in: Harvard Publiactions
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library INNOVATION 658.4063/ FUR/DYE/ 23729 (Browse shelf(Opens below)) Available 11123729
Total holds: 0
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658.4063/ Bur/ 30141 The myths of creativity : 658.4063/ Bur/Chr/ 32752/ Gup/ 32824 Grass roots innovation : 658.4063/ DYE/GRE/ 19769 THE INNOVATOR'S DNA 658.4063/ FUR/DYE/ 23729 THE INNOVATOR'S METHOD: BRINGING THE LEAN START-UP INTO YOUR ORGANIZATION 658.4063/ GOV/TRI/ 22875 BEYOND THE IDEA 658.4063/ Gov/Tri/ 29893 How Stella saved the farm : 658.4063/ Gov/Tri/ 29894 How Stella saved the farm :

The innovator's method --
Leadership in the age of uncertainty --
Insight : savor surprises --
Problem : discover the job-to-be-done --
Solution : prototype the minimum "awesome" product --
Business model : validate the go-to-market strategy --
Master the pivot --
Scale it --
Making the innovator's method work for you --
Turn uncertainty into opportunity --
Appendix. An overview of the innovator's method.

"Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--

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