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RECOMMEND THIS: DELIVERING DIGITAL EXPERIANCES THAT PEOPLE WANT TO SHARE JASON THIBEAULT AND KIRBY WADSWORTH

By: Contributor(s): Publication details: WILEY INDIA PVT. LTD 2014 NEW DELHIDescription: IX, 258 P. HARDISBN:
  • 9788126550234
Subject(s): DDC classification:
  • 658.8
Contents:
Foreword by Phil Fernandez vii Acknowledgments xi Preface: Is Digital Marketing Dead? xiii Introduction 1 Chapter 1 Business as Usual Is Over ... or Is It? 9 Chapter 2 Digital Changes Everything 19 Chapter 3 The Importance of Relationships 43 Chapter 4 How We Connect in the Digital World 53 Chapter 5 Measuring the Value of Relationships 81 Chapter 6 Bridging Digital 95 Chapter 7 Understanding Need 99 Chapter 8 Developing History 107 Chapter 9 Offering Curation 117 Chapter 10 Recognizing Faces 123 Chapter 11 Telling Stories 135 Chapter 12 Being Authentic 147 Chapter 13 Delivering Consistency 163 Chapter 14 Maintaining Credibility 173 Chapter 15 Helpfulness 185 Chapter 16 Nurturing Online Communities 197 Chapter 17 Delivering the Promise 211 Chapter 18 Looking Forward 227 Notes 237 Index 247
Summary: Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Journals and Periodicals Journals and Periodicals Main Library MARKETING 658.8/ THI/ KIR/ 23790 (Browse shelf(Opens below)) Not for loan 11123790
Total holds: 0
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658.8/ Sax/ 30382 Marketing management 658.8/ SHE/SIS/ 19608 THE 4A'S OF MARKETING 658.8/ SHE/SIS/ 19630 THE 4A'S OF MARKETING 658.8/ THI/ KIR/ 23790 RECOMMEND THIS: DELIVERING DIGITAL EXPERIANCES THAT PEOPLE WANT TO SHARE 658.8/ Ver/Dug/ 30415 Marketing 658.8/ VID/ 18383 MARKETING 658.802/ AAK/MCL/ 23626 STRATEGIC MANAGEMENT

Foreword by Phil Fernandez vii Acknowledgments xi Preface: Is Digital Marketing Dead? xiii Introduction 1 Chapter 1 Business as Usual Is Over ... or Is It? 9 Chapter 2 Digital Changes Everything 19 Chapter 3 The Importance of Relationships 43 Chapter 4 How We Connect in the Digital World 53 Chapter 5 Measuring the Value of Relationships 81 Chapter 6 Bridging Digital 95 Chapter 7 Understanding Need 99 Chapter 8 Developing History 107 Chapter 9 Offering Curation 117 Chapter 10 Recognizing Faces 123 Chapter 11 Telling Stories 135 Chapter 12 Being Authentic 147 Chapter 13 Delivering Consistency 163 Chapter 14 Maintaining Credibility 173 Chapter 15 Helpfulness 185 Chapter 16 Nurturing Online Communities 197 Chapter 17 Delivering the Promise 211 Chapter 18 Looking Forward 227 Notes 237 Index 247



Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations

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