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MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS GADHAVI, DHARMESH D.

By:

GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D

Material type: Text

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TextAnalytics: Show analyticsPublication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014Description: 35-42Subject(s):

CAUSE RELATED MARKETING, EXPERIMENTAL, ATTITUDE, PURCHASE INTENTION, PROMOTIONAL STRATEGY

In: Indian Journal of Marketing Vol 44

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Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode	Item holds
Journal Article	Main Library	VOL. 44, NO. 3/5552231JA4 (Browse shelf(Opens below))		Available			5552231JA4
Journals and Periodicals	Main Library On Display	JOURNAL/MAR/Vol 44, No 3/5552231 (Browse shelf(Opens below))	Vol 44, No 3 (01/04/2014)	Not for loan	MARCH 2014		5552231

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Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	VOL. 44, NO. 3/5552231JA1 THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS	VOL. 44, NO. 3/5552231JA2 VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT	VOL. 44, NO. 3/5552231JA3 WORLD WIDE TOURISM: A REVIEW	VOL. 44, NO. 3/5552231JA4 MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS	VOL. 44, NO. 3/5552231JA5 EFFECT OF MUSIC ON BRANDING EFFECTIVENESS : AN EXPERIMENTAL STUDY OF TELECOM BRANDS	VOL. 44, NO. 5/5552474JA1 CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA	VOL. 44, NO. 5/5552474JA2 CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH	Next

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