NATURE AND ROLE OF QUALITATIVE MARKET RESEARCH : AN ALTERNATIVE OR A COMPLEMENTARY APPROACH ? BATRA, ANKITA
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TextPublication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014Subject(s):
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GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | VOL. 44, NO. 11/5553395JA4 (Browse shelf(Opens below)) | Available | 5553395JA4 | |||||
Journals and Periodicals
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Main Library On Display | JOURNAL/MAR/Vol 44, No 11/5553395 (Browse shelf(Opens below)) | Vol 44, No 11 (01/11/2014) | Not for loan | NOVEMBER 2014 | 5553395 |
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| Vol. 44/ BV-198 Indian Journal of Marketing Vol 44 | Vol. 44/ BV-254 Management in government Vol 44 ( XLIV) | VOL. 44, NO. 11/5553395JA3 MALL PATRONAGE BEHAVIOR : UNDERSTANDING THE INTER-LINKAGES BETWEEN SHOPPING MOTIVES, SHOPPER DEMOGRAPHICS, AND SHOPPING BEHAVIOUR | VOL. 44, NO. 11/5553395JA4 NATURE AND ROLE OF QUALITATIVE MARKET RESEARCH : AN ALTERNATIVE OR A COMPLEMENTARY APPROACH ? | VOL. 44, NO. 3/5552231JA1 THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS | VOL. 44, NO. 3/5552231JA2 VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT | VOL. 44, NO. 3/5552231JA3 WORLD WIDE TOURISM: A REVIEW |
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