REBRANDING OF BHARTI AIRTEL LTD.: A CASE OF LOGO CHANGE SINGLA, VIKAS
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TextPublication details: HYDERABAD IUP PUBLICATIONS DECEMBER 2014Description: 53-71Subject(s):
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MURTHY, E N BRAND MANAGEMENT
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Case Study
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Main Library | VOL. XI, NO. 4/5553545CSD1 (Browse shelf(Opens below)) | Available | 5553545CSD1 | |||||
Journals and Periodicals
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Main Library On Display | MAGAZINE/MAR/Vol 11, No 4/5553545 (Browse shelf(Opens below)) | Vol 11, No 4 (01/01/2015) | Not for loan | December, 2014 | 5553545 |
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| VOL. XI, NO. 3/5553066JA1 BRAND POSITIONING OF GREEN CARS: A CORRESPONDENCE ANALYSIS APPROACH | VOL. XI, NO. 3/5553066JA2 BRAND PERSONALITY AND BRAND EQUITY RESEARCH: PAST DEVELOPMENTS AND FUTURE DIRECTIONS | VOL. XI, NO. 3/5553066JA3 DETERMINANTS OF THE BUYING BEHAVIOR OF YOUNG CONSUMERS OF BRANDED CLOTHES: AN EMPIRICAL ANALYSIS | VOL. XI, NO. 4/5553545CSD1 REBRANDING OF BHARTI AIRTEL LTD.: A CASE OF LOGO CHANGE | VOL. XI, NO.1/5552338CSD CRISIS-DRIVEN STRATEGY: A CASE OF XEROX CORPORATION | VOL. XI, NO.1/5552338CSD1 APPLICATION OF THE RESOURCE-BASED VIEW: A CASE OF AN INDIAN PHARMA MULTINATIONAL | VOL. XI, NO.2/555904/JA2 FACTORS INFLUENCING KNOWLEDGE MANAGEMENT IN INDIAN B-SCHOOLS |
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