The power of the purse How smart business are adapting to the worlds most important consumers women
Material type:
TextPublication details: Pearson / Prentice Hall New Delhi 2005Description: 216 P. PaperISBN: - 9780131855199
- 658.8342
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Library Annexe ON SHELF | CONSUMER B | 658.8342/ War/ 25227 (Browse shelf(Opens below)) | Available | Consumer Behaviour | 11125227 | |||
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Library Annexe ON SHELF | CONSUMER B | 658.8342/ War/ 25228 (Browse shelf(Opens below)) | Available | Consumer Behaviour | 11125228 | |||
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Library Annexe ON SHELF | CONSUMER B | 658.8342/ War/ 25229 (Browse shelf(Opens below)) | Available | Consumer Behaviour | 11125229 | |||
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Library Annexe ON SHELF | CONSUMER B | 658.8342/ War/ 25230 (Browse shelf(Opens below)) | Available | Consumer Behaviour | 11125230 | |||
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Library Annexe ON SHELF | CONSUMER B | 658.8342/ War/ 25231 (Browse shelf(Opens below)) | Available | Consumer Behaviour | 11125231 | |||
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Library Annexe ON SHELF | CONSUMER B | 658.8342/ War/ 25232 (Browse shelf(Opens below)) | Available | Consumer Behaviour | 11125232 | |||
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Library Annexe ON SHELF | CONSUMER B | 658.8342/ War/ 28787 (Browse shelf(Opens below)) | Available | 11128787 |
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| 658.812/Kat/ 27807 How to turn customer service into customer sales. | 658.827/ Tyb/Cal/ 27222 Kellogg on branding : | 658.83/ Rao/Pra/ 24408 Interntional marketing research | 658.8342/ War/ 25225 The power of the purse | 658.8342/Min/Bev/ 25631 Why Women Shop : | 658.85/ Wal/Mck/ 28689 The naked salesperson | 658/ AIM/ 28769 Creating Lasting Value |
Foreword. About the Author. Introduction. 1. From Minority to Majority. McDonald's Discovers the Woman Inside the Mom 2. From Property to Partnerships. How The Home Depot Discovered Power Partners and Do-It-Herselfers 3. From Drudgery to "Swiffering". Procter & Gamble Cleans House 4. Diamonds and Dollars. How Two Industries Shattered the Myth of the White Knight 5. Who's Behind the Viewfinder. How Kodak Embraced Memory Makers 6. Finding the Goddess. Nike's Marathon to Reach Women 7. A Reflection in the Mirror. Avon Makes Its Mark 8. Toppling Barbie. Bratt Predicts the Future 9. How to Put the Power of the Purse to Work in Your Company. Endnotes. Selected Bibliography. Acknowledgments. Index.
Foreword. About the Author. Introduction. 1. From Minority to Majority. McDonald's Discovers the Woman Inside the Mom 2. From Property to Partnerships. How The Home Depot Discovered Power Partners and Do-It-Herselfers 3. From Drudgery to "Swiffering". Procter & Gamble Cleans House 4. Diamonds and Dollars. How Two Industries Shattered the Myth of the White Knight 5. Who's Behind the Viewfinder. How Kodak Offers case studies that should wake up any sane person - including males(!) - to an untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation.
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