The 1% Windfall: How successful companies use price to profit and grow
Material type: TextPublication details: Harper Collins Publishers New Delhi 2010Description: XXIX, 224ISBN:- 9790061684326
- MOH
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Library Annexe | 658.816/MOH/11128109 (Browse shelf(Opens below)) | Available | 11128109 |
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No cover image available | No cover image available | |||||||
658.812/Sew/Bro/29395 Customer For Life | 658.812/SHA/6329 CRM IN TELECOM | 658.812/SRE/6724 CUSTOMER EXPERIENTIAL MARKETING | 658.816/MOH/11128109 The 1% Windfall: | 658.81/CAR/27607 Sales Force Management | 658.81/CAR/27608 Sales Force Management | 658.81/CAR/27609 Sales Force Management |
“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation
Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
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