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The Ultimate Sales Letter attract new customers boost your sales Kennedy, Dan S.

By: Material type: TextTextPublication details: Viva Books Pvt Ltd New Delhi 2009Description: IX, 229ISBN:
  • 9781593374990
Subject(s): DDC classification:
  • KEN 658.81
Summary: Overview Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Library Annexe 658.81/KEN/28227 (Browse shelf(Opens below)) Available 11128227
Book Book Library Annexe 658.81/KEN/28228 (Browse shelf(Opens below)) Available 11128228
Book Book Library Annexe 658.81/KEN/28229 (Browse shelf(Opens below)) Available 11128229
Book Book Library Annexe 658.81/KEN/28230 (Browse shelf(Opens below)) Available 11128230
Total holds: 0

Overview
Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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