Electronic Commerce strategies and models for business to business trading TIMMERS, PAUL
Material type:
TextPublication details: John Wiley And Sons New York 2000Description: XX, 268ISBN: - 9780471720294
- 381.142 TIM
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Library Annexe | 381.142/TIM/28323 (Browse shelf(Opens below)) | Available | 11128323 |
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| 372.465/BEC/29114 Making Sense of Phonics | 373.1102/GRU/27687 Teach With Your Heart | 381.142/Bon/28373 An IBM Guide To Doing Business On The Internet | 381.142/TIM/28323 Electronic Commerce | 381.182/Shi/Qur/26360 Understanding And Implementing Ecommerce | 381.182/Shi/Qur/26361 Understanding And Implementing Ecommerce | 381.182/Shi/Qur/26362 Understanding And Implementing Ecommerce |
Table of Contents
Foreword.
Preface.
About the Author.
Acknowledgements.
Introduction.
Key Features of Internet Electronic Commerce.
Business Models for Electronic Commerce.
Business-to-Business Electronic Commerce Cases.
Markets and Competition.
Marketing Strategies and Programmes.
Roadmap for Business-to-Business Electronic Commerce.
Bibliography.
Endnotes.
Subject Index.
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
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