Introduction - This is Business 1
1 Smart Business 3
2 Your Place in the Corporate World 7
PART I - Efficient Customer Value Creation 15
3 How do Companies Create Value? 17
Creating Value for Customers
4 How to Meet Customers' Needs 31
5 Earning the Customers' Trust 51
6 Persuading Customers to Buy Your Products 63
Being Efficient
7 Efficiency Gains from Technology Investment 73
8 Learning How to be More Efficient 87
PART II - Good Management 101
9 How to Manage 103
Management
10 How to Delegate 119
Strategy
11 Forecasting Market Dynamics 129
12 Creating a Lasting Competitive Advantage 153
13 A Systematic Approach to Planning 171
Organization
14 Designing an Effective Organization 183
15 How to Manage Change 199
16 Keeping Track of the Money 213
17 The Future of Business 231
PART III - Achieving Personal Success 241
18 How to Achieve Personal Success in Business 243
19 How to Become a Great Manager 251
20 How to Teach Yourself New Skills 265

Part of a series of books that offers sound business-related advice, this volume by James Leibert addresses the key issues that affect modern businesses in the 21st century.