Business Research Methods Murthy, S.N.

By:

Murthy, S N and Bhojanna, U

Material type: Text

TextAnalytics: Show analyticsPublication details: Excel Books New Delhi 2013Edition: 3rdDescription: 512ISBN:

9788174468208

Subject(s):

Business Research Methods

DDC classification:

Summary: Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce The main focus is on the Indian context Various analytical tools used in research methods are given along with exhaustive coverage and illustrations Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation The book contains 7 sections divided into 23 chapters Case studies are included which will help to develop analytical skills SPSS application has been described wherever necessary The book can be of great help to MBA PGDBM MMS BBA and Commerce students 358 pp. Bookseller Inventory # 92598

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Reference	Library Annexe Reference	658.0072/MUR/BHO/11129229 (Browse shelf(Opens below))	Not For Loan	Reference	11129229
Book	Library Annexe	658.0072/MUR/BHO/11129230 (Browse shelf(Opens below))	Available		11129230
Book	Library Annexe	658.0072/MUR/BHO/11129231 (Browse shelf(Opens below))	Available		11129231
Book	Library Annexe	658.0072/MUR/BHO/11129232 (Browse shelf(Opens below))	Available		11129232
Book	Library Annexe	658.0072/MUR/BHO/11129233 (Browse shelf(Opens below))	Available		11129233
Book	Library Annexe	658.0072/MUR/BHO/11129234 (Browse shelf(Opens below))	Available		11129234
Book	Library Annexe	658.0072/MUR/BHO/11129235 (Browse shelf(Opens below))	Available		11129235
Book	Library Annexe	658.0072/MUR/BHO/11129236 (Browse shelf(Opens below))	Available		11129236
Book	Library Annexe	658.0072/MUR/BHO/11129237 (Browse shelf(Opens below))	Available		11129237
Book	Library Annexe	658.0072/MUR/BHO/11129238 (Browse shelf(Opens below))	Available		11129238
Book	Library Annexe	658.0072/MUR/BHO/11129239 (Browse shelf(Opens below))	Available		11129239

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Previous	657.42 /Pat/ 27395 Cost and management accounting	657.42/Pra/Pra/886 COST AND MANAGEMENT ACCOUNTING:	657.42/Pra/Pra/887 COST AND MANAGEMENT ACCOUNTING	658.0072/MUR/BHO/11129229 Business Research Methods	658.049/Dut/25904 International Business:	658.049/Dut/28875 International Business Management	658.155/Bro/Gan/26516 Financial Risk Management	Next

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce The main focus is on the Indian context Various analytical tools used in research methods are given along with exhaustive coverage and illustrations Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation The book contains 7 sections divided into 23 chapters Case studies are included which will help to develop analytical skills SPSS application has been described wherever necessary The book can be of great help to MBA PGDBM MMS BBA and Commerce students 358 pp. Bookseller Inventory # 92598

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Business Research Methods Murthy, S.N.

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