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Business Research Methods Murthy, S.N.

By: Material type: TextTextAnalytics: Show analyticsPublication details: Excel Books New Delhi 2013Edition: 3rdDescription: 512ISBN:
  • 9788174468208
Subject(s): DDC classification:
  • MUR
Summary: Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce The main focus is on the Indian context Various analytical tools used in research methods are given along with exhaustive coverage and illustrations Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation The book contains 7 sections divided into 23 chapters Case studies are included which will help to develop analytical skills SPSS application has been described wherever necessary The book can be of great help to MBA PGDBM MMS BBA and Commerce students 358 pp. Bookseller Inventory # 92598
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Reference Reference Library Annexe Reference 658.0072/MUR/BHO/11129229 (Browse shelf(Opens below)) Not For Loan Reference 11129229
Book Book Library Annexe 658.0072/MUR/BHO/11129230 (Browse shelf(Opens below)) Available 11129230
Book Book Library Annexe 658.0072/MUR/BHO/11129231 (Browse shelf(Opens below)) Available 11129231
Book Book Library Annexe 658.0072/MUR/BHO/11129232 (Browse shelf(Opens below)) Available 11129232
Book Book Library Annexe 658.0072/MUR/BHO/11129233 (Browse shelf(Opens below)) Available 11129233
Book Book Library Annexe 658.0072/MUR/BHO/11129234 (Browse shelf(Opens below)) Available 11129234
Book Book Library Annexe 658.0072/MUR/BHO/11129235 (Browse shelf(Opens below)) Available 11129235
Book Book Library Annexe 658.0072/MUR/BHO/11129236 (Browse shelf(Opens below)) Available 11129236
Book Book Library Annexe 658.0072/MUR/BHO/11129237 (Browse shelf(Opens below)) Available 11129237
Book Book Library Annexe 658.0072/MUR/BHO/11129238 (Browse shelf(Opens below)) Available 11129238
Book Book Library Annexe 658.0072/MUR/BHO/11129239 (Browse shelf(Opens below)) Available 11129239
Total holds: 0
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658.0072/MUR/BHO/11129235 Business Research Methods 658.0072/MUR/BHO/11129236 Business Research Methods 658.0072/MUR/BHO/11129237 Business Research Methods 658.0072/MUR/BHO/11129238 Business Research Methods 658.0072/MUR/BHO/11129239 Business Research Methods 658.0072/ZIK/11125307 Business research Methods 658.0072/ZIK/11125308 Business research Methods

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce The main focus is on the Indian context Various analytical tools used in research methods are given along with exhaustive coverage and illustrations Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation The book contains 7 sections divided into 23 chapters Case studies are included which will help to develop analytical skills SPSS application has been described wherever necessary The book can be of great help to MBA PGDBM MMS BBA and Commerce students 358 pp. Bookseller Inventory # 92598

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