Business Research Methods Murthy, S.N.
Material type: TextAnalytics: Show analyticsPublication details: Excel Books New Delhi 2013Edition: 3rdDescription: 512ISBN:- 9788174468208
- MUR
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Reference | Library Annexe Reference | 658.0072/MUR/BHO/11129229 (Browse shelf(Opens below)) | Not For Loan | Reference | 11129229 | |||
Book | Library Annexe | 658.0072/MUR/BHO/11129230 (Browse shelf(Opens below)) | Available | 11129230 | ||||
Book | Library Annexe | 658.0072/MUR/BHO/11129231 (Browse shelf(Opens below)) | Available | 11129231 | ||||
Book | Library Annexe | 658.0072/MUR/BHO/11129232 (Browse shelf(Opens below)) | Available | 11129232 | ||||
Book | Library Annexe | 658.0072/MUR/BHO/11129233 (Browse shelf(Opens below)) | Available | 11129233 | ||||
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Book | Library Annexe | 658.0072/MUR/BHO/11129235 (Browse shelf(Opens below)) | Available | 11129235 | ||||
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658.0072/MUR/BHO/11129235 Business Research Methods | 658.0072/MUR/BHO/11129236 Business Research Methods | 658.0072/MUR/BHO/11129237 Business Research Methods | 658.0072/MUR/BHO/11129238 Business Research Methods | 658.0072/MUR/BHO/11129239 Business Research Methods | 658.0072/ZIK/11125307 Business research Methods | 658.0072/ZIK/11125308 Business research Methods |
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce The main focus is on the Indian context Various analytical tools used in research methods are given along with exhaustive coverage and illustrations Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation The book contains 7 sections divided into 23 chapters Case studies are included which will help to develop analytical skills SPSS application has been described wherever necessary The book can be of great help to MBA PGDBM MMS BBA and Commerce students 358 pp. Bookseller Inventory # 92598
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