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Product management Donald Lehmann,Russell Winer

By: Contributor(s): Material type: TextTextAnalytics: Show analyticsPublication details: McGraw Hill Education ( India) Private Ltd. New Delhi 2010Edition: 4Description: 494 P. PaperISBN:
  • 9780070603486
Subject(s): DDC classification:
  • .  658.575
Available additional physical forms:
  • 10559 / 02/03/2011
Contents:
Chapter 1: Introduction to Product Management Chapter 2: Marketing Planning Chapter 3: Defining the Competitive Set Chapter 4: Category Attractiveness Analysis Chapter 5: Competitor Analysis Chapter 6: Customer Analysis Chapter 7: Market Potential and Sales Forecasting Chapter 8: Developing Product Strategy Chapter 9: New Products Chapter 10: Pricing Decisions Chapter 11: Advertising Decisions Chapter 12: Promotions Chapter 13: Channel Management Chapter 14: Service and Direct Customer-Based Marketing Chapter 15: Financial Analysis Chapter 16: Marketing Metrics Appendix A Name Index Subject Index
Summary: Product Management doesn't just take you through the steps required to develop and sell a product or service-it employes a hands-on approach that gives you direct insight into how product management works in diverse markets.Other strengths that make Product management the best book.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.5/ Leh\Win/ 29708 (Browse shelf(Opens below)) Available 11129708
Book Book Main Library ON SHELF 658.5/ Leh\Win/ 29709 (Browse shelf(Opens below)) Available 11129709
Book Book Main Library ON SHELF 658.5/ Leh\Win/ 29710 (Browse shelf(Opens below)) Available 11129710
Book Book Main Library ON SHELF PRODUCTION 658.575/ Leh/Win/ 29711 (Browse shelf(Opens below)) Available 11129711
Book Book Main Library ON SHELF PRODUCTION 658.575/ Leh/Win/ 29712 (Browse shelf(Opens below)) Available 11129712
Total holds: 0
Browsing Main Library shelves, Shelving location: ON SHELF Close shelf browser (Hides shelf browser)
658.5/ Sch/Gol/ 30203 Operations management in the supply chain : 658.5/ Sta/ 30195 Production and operation management: 658.575/ Leh/Win/ 29711 Product management 658.575/ Leh/Win/ 29712 Product management 658.7/ Kan/ 30585 Lean maintenance:

Chapter 1: Introduction to Product Management
Chapter 2: Marketing Planning
Chapter 3: Defining the Competitive Set
Chapter 4: Category Attractiveness Analysis
Chapter 5: Competitor Analysis
Chapter 6: Customer Analysis
Chapter 7: Market Potential and Sales Forecasting
Chapter 8: Developing Product Strategy
Chapter 9: New Products
Chapter 10: Pricing Decisions
Chapter 11: Advertising Decisions
Chapter 12: Promotions
Chapter 13: Channel Management
Chapter 14: Service and Direct Customer-Based Marketing
Chapter 15: Financial Analysis
Chapter 16: Marketing Metrics
Appendix A
Name Index
Subject Index

Product Management doesn't just take you through the steps required to develop and sell a product or service-it employes a hands-on approach that gives you direct insight into how product management works in diverse markets.Other strengths that make Product management the best book.

10559 / 02/03/2011

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