MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS SOARES, JOSE ANTONIO
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TextPublication details: NEW DLEHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., DECEMBER 2015Description: 24-31Subject(s):
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GILANI, MEENAKSHI PRABANDHAN
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Main Library | VOL.45, NO. 12/5555178JA2 (Browse shelf(Opens below)) | Available | 5555178JA2 | |||||
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Main Library On Display | JOURNAL/MGT/Vol 8, No 12/5555178 (Browse shelf(Opens below)) | Vol 8, No 12 (01/12/2015) | Not for loan | December, 2015 | 5555178 |
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| VOL.44, NO. 8/5552889JA3 Indian Journal of Marketing Vol 44 | VOL.44, NO. 8/5552889JA4 UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS | VOL.44, NO. 8/5552889JA5 IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA | VOL.45, NO. 12/5555178JA2 MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS | VOL.8, NO. 8/5552873JA1 DEPRECIATION BASES OF EQUIPMENTS USED FOR CONSTRUCTION OF CROSS COUNTRY PIPELINES : A RATIONAL AND SYSTEMATIC FRAMEWORK | VOL.8, NO. 8/5552873JA2 CAPITAL-MARKET LEBERALIZATION IS CERTAINLY NO PARAGON OF VIRTUES: A THEORETICAL REVIEW | VOL.8, NO. 8/5552873JA3 A BRIEF MAPPING OF THEORY AND EVIDENCE OF INVESTORS' BEHAVIOURAL BIASES |
THIS SURVEY WAS CONDUCTED FROM OCTOBER 2012 TO JULY 2013 IN ORDER TO HIGHLIGHT THE ROLE OF MARKETING AS A STRATEGIC TOOL USED TO LEVERAGE BUSINESS IN THE VETERINARY FIELD THAT CAN MAKE A DIFFERENCE IN CUSTOMER LOYALTY. GOOD SERVICES IN THIS SEGMENT STRENGHTEN THE IMAGE OF BOTH THE PROFESSIONAL AND THE COMPANY IN SUCH A COMPETITIVE MARKET NOWADAYS. INITIAL SERVICE, TECHNICAL SUPPORT, AND COST CUSTOMER SERVICE STRENGTHEN THE BOND OF CLIENT-SERVICE PROVIDER THAT FORMS LASTING PARTNERSHIPS AND DISSEMINATES FREE OF CHARGE, THROUGH WORD OF MOUTH, THE ACTIVITIES OFFERED AND THE WAY THEY ARE PROVIDED WHEN THE QUALITY IS GOOD AND EXCEEDS EXPECTATIONS OF CUSTOMERS.
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