MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS SOARES, JOSE ANTONIO
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TextPublication details: NEW DELHI MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., DECEMBER 2015Description: 24-31Subject(s):
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GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
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Main Library | VOL. 45, NO. 12/5555145JA2 (Browse shelf(Opens below)) | Available | 5555145JA2 | |||||
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Main Library On Display | JOURNAL/MAR/ Vol 45, No 12 (Browse shelf(Opens below)) | Vol 45, No 12 (01/12/2015) | Not for loan | December-2015 ( Vol 45, No 12) | 5555145 |
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THIS SURVEY WAS CONDUCTED FROM OCTOBER 2012 TO JULY 2013 IN ORDER TO HIGHLIGHTS THE ROLE OF MARKETING AS A STRATEGIC TOOL USED TO LEVERAGE BUSINESS IN THE VETERINARY FIELD THAT CAN MAKE A DIFFERENCE IN CUSTOMER LOYALTY. GOOD SERVICES IN THIS SEGMENT STRENGHTEN THE IMAGE OF BOTH THE PROFESSIONAL AND THE COMPANY IN SUCH A COMPETITIVE MARKET NOWADAYS. INITIAL SERVICE, TECHNICAL SUPPORT, AND POST CUSTOMER SERVICE STRENGTHEN THE BOND OF CLIENT-SERVICE PROVIDER THAT FORMS LASTING PARTNERSHIPS AND DISSEMINATES FREE OF CHARGE, THROUGH WORD OF MOUTH, THE ACTIVITIES OFFERED AND THE WAY THEY ARE PROVIDED WHEN THE QUALITY IS GOOD AND EXCEEDS EXPECTATIONS OF CUSTOMERS.
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