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Consumer Behaviour : Mittal, Ramesh text and cases

By: Analytics: Show analyticsPublication details: Wisdom Publication 2014 DelhiDescription: 394 p. paperISBN:
  • 978-93-81505-83-0
Subject(s): DDC classification:
  • 658.8342 Mit
Summary: ndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.8342/Mit/31457 (Browse shelf(Opens below)) Available 11131457
Total holds: 0
Browsing Main Library shelves, Shelving location: ON SHELF Close shelf browser (Hides shelf browser)
658.812/Rav/16373 DEAR CUSTOMER SERVICES: 658.827\ Kap\ 1131 Strategic brand management : 658.827/Gal/30447 Building brands: 658.8342/Mit/31457 Consumer Behaviour : 658.85/Sch/31543 Power sales presentations 658.8(E-MAR)/ Kam/Kam/ 32800 Digital marketing 658.8(E-MAR)/ Tap/ 31842 Principles of direct and database marketing

ndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an

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