Cases in rural marketing : an integrated approach C S G Krishnamacharyulu and Lalitha Ramakrishnan
Material type:
TextPublication details: Pearson Education Ltd. New DelhiDescription: 264 p. PaperDDC classification: - 658.8072
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| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Case Study
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Main Library Reference | CASE STUDY-REF (CUP /SH ) | 658.8072/ Kri/Lal/ 31739 (Browse shelf(Opens below)) | Not For Loan | 11131739 | |||
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Case Study
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Main Library Reference | CASE STUDY-REF (CUP /SH ) | 658.8072/ Kri/Lal/ 31740 (Browse shelf(Opens below)) | Not For Loan | 11131740 | |||
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Case Study
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Main Library Reference | CASE STUDY-REF (CUP /SH ) | 658.8072/ Kri/Lal/ 31741 (Browse shelf(Opens below)) | Not For Loan | 11131741 |
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| 658.8 / KAU / 2496 CASE STUDY SOLUTIONS IN MARKETING | 658.8 / PAN / 5765 CONTEMPORARY INDIAN CASES IN MARKETING | 658.802072/ICF/9217 CASE STUDIES IN MARKETING STRATEGY - VOL.II | 658.8072/ Kri/Lal/ 31739 Cases in rural marketing : | 658.8072/ Kri/Lal/ 31740 Cases in rural marketing : | 658.8072/ Kri/Lal/ 31741 Cases in rural marketing : | 658.8072/ Kum/ 31742 Case studies in consumer behavior |
ORIENTATION
Case Method.
Marketing Decisions and Models.
Rural Marketing.
Model Case Analysis.
RURAL MARKETING PERSPECTIVES
New Marketing Opportunities.
Customisation.
Promotion of Solar Energy Use.
MARKET ANALYSIS AND INFORMATION SYSTEM
Rural Search.
Measuring MKTORIENT
Segmentation Dilemma.
Success Needs System.
Testing Innovation.
PRODUCT STRATEGIES
Brand Reengineering.
Rural Financing Strategy.
Silky Routes.
Launching the Killer.
Devil or Angel?
PRICE STRATEGIES
Rural Treasure Hunt.
Price Battle.
Chavi Gumao Radio Bajao.
Pricing Dilemma.
Price Points Strategy.
PROMOTION STRATEGIES
Ruralfind.
A Tale of Tiles.
Ethics in Advertising.
Protecting Savings.
Gunny Sack Race.
DISTRIBUTION STRATEGIES
Silent Revolution.
Road To Success.
Viability of Agri Value Chain.
Choosing The Right Horse.
Marketing, Not Modernisation.
MARKETING STRATEGIES
Leader Hits Back.
LG Targets Rural.
Fighting the Fakes.
A Cool Strategy.
The VIM Challenge.
Healing Rural.
Mobiles Ring Success.
Controversial Sales.
Spray of Misery?
Right Marketing Mix.
Cola Wars.
Integrated Marketing.
Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.
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