Paper Boat in India: Beating the Giants Sharma, Seema
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TextPublication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., February 5, 2016Description: 7-17Subject(s):
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GILANI, MEENAKSHI PRABANDHAN
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Main Library | Vol.9, No. 4/5555664JA1 (Browse shelf(Opens below)) | Available | 5555664JA1 | |||||
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Main Library On Display | JOURNAL/MGT/Vol 9, No 4/5555664 (Browse shelf(Opens below)) | Vol 9, No 4 (01/04/2016) | Not for loan | April, 2016 | 5555664 |
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| VOL.9, ISSUE 1/5552475JA7 LAST MILE ADVANTAGE | VOL.9, ISSUE 1/5552475JA8 SUCCESSFUL COMPANIES ARE RESTLESS; COMPLACENCY IS THE ENEMY | VOL.9, ISSUE 1/5552475JA9 THE RIGHT PICK: WHEN IS AN OUTSIDER CEO A GOOD CHOICE? | Vol.9, No. 4/5555664JA1 Paper Boat in India: Beating the Giants | Vol.9, No. 4/5555664JA2 Status of User-Centric E-Governance Practices in North India | Vol.9, No. 4/5555664JA3 Cyber Atmospherics and its Impact on E-Retailing Buyer Behavior : A Factor Analysis | Vol.9, No. 4/5555664JA4 Sports Goods Foundation of India: A Case Study of a Solution Based NGO |
The beverage industry in India is growing as the income levels of the people are rising. Also, more and more people are traditional flavours by Hector Beverages has been a welcome move in the market. This brand, known as Paper Boat, targets the younger generation, and has been growing by leaps and bounds due to innovate and traditional flavours. The objective of this case study was to highlight the growth of this indigenous brand, identify the challenges and strenghts, and to discuss expansion strategies, but the emotional connect. It can be concluded that the brand, targeting a correctly identified profitable niche, is expected to rise fast in the future with a better distribution network and approapriate communication strategies.
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