International marketing and export management: Gerald S. Albaum, and Edwin Duerr
Material type:
TextAnalytics: Show analyticsPublication details: Pearson Education Pvt. Ltd New Delhi 2006Edition: 7Description: 1021 p. PaperISBN: - 9788131791189
- 648.848
- 386
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Reference
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Main Library Reference | REFERENCE | 648.848/ Alb/Due/ 31809 (Browse shelf(Opens below)) | Not For Loan | 11131809 | |||
Book
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Main Library ON SHELF | INTERNATIO | 648.848/ Alb/Due/ 31810 (Browse shelf(Opens below)) | Available | 11131810 | |||
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Book
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Main Library ON SHELF | INTERNATIO | 648.848/ Alb/Due/ 31811 (Browse shelf(Opens below)) | Available | 11131811 |
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| 519.5/ Pai/ 30313 Operations research | 615.068/ Cha/ 37151 Pharmaceutical marketing in India: for today and tomorrow | 615/ Bro/ 30445 Clinical Trials: | 648.848/ Alb/Due/ 31809 International marketing and export management: | 648.848 / JOS / 5888 INTERNATIONAL MARKETING:. | 650.3/ Dic/ 30536 Dictionary of business terms | 651.7/ Cha/ 30131 Business communication : |
Table of Content
International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities
International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.
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