IES Management College And Research Centre

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Marketing issues in SMEs cases from India Neeraj Pandey and Gaganpreet Singh

By: Contributor(s): Material type: TextTextPublication details: Noida Pearson Education Pvt. Ltd c2013Description: 160 p. PaperISBN:
  • 9788131785058
Subject(s): DDC classification:
  • 658.8072
Contents:
Table of Content 1. NOVA Bicycle Industries: The Diversification Puzzle 2. Rakesh Chemicals (P) Ltd: The Pricing Muddle 3. Cheers Food and Beverages 4. Bookshells. Com: Issues in Product Management 5. Bharat International 6. Allumez Infotech: Social Marketing Approach to Business 7. Moniba Pumps: A Sales Enigma 8. Jawand Sons: The Domestic Market Entry 9. Prodigy Recruitment Consultants: Managing Brand Extensions 10. Gilltech Phyto World: The Marketing Strategy
Summary: Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India, and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Case Study Case Study Main Library ON SHELF CASE STUDY-REF (CUP /SH ) 658.8072/ Pan/Sin/ 31828 (Browse shelf(Opens below)) Available 11131828
Case Study Case Study Main Library Reference REFERENCE 658.8072/ Pan/Sin/ 31827 (Browse shelf(Opens below)) Not For Loan 11131827
Total holds: 0

Table of Content

1. NOVA Bicycle Industries: The Diversification Puzzle
2. Rakesh Chemicals (P) Ltd: The Pricing Muddle
3. Cheers Food and Beverages
4. Bookshells. Com: Issues in Product Management
5. Bharat International
6. Allumez Infotech: Social Marketing Approach to Business
7. Moniba Pumps: A Sales Enigma
8. Jawand Sons: The Domestic Market Entry
9. Prodigy Recruitment Consultants: Managing Brand Extensions
10. Gilltech Phyto World: The Marketing Strategy

Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India, and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs.

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