A Case Study on Experiential Learning for Marketing Students Taneja, Girish
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TextPublication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., January 12, 2016Description: 39-48Subject(s):
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GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
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Main Library On Display | JOURNAL/MAR/Vol 46, No 4/5555647 (Browse shelf(Opens below)) | Vol 46, No 4 (01/04/2016) | Not for loan | April, 2016 | 5555647 |
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This study explained the need for experiential learning required in marketing curriculum and provides an example of "learning by doing" project developed for the students enrolled in professional selling, advertising, and consumer behavior courses. As a result of this project, students may have a better understanding of marketing concepts. In this project, selected students were imparted practical entrepreneurial training ; whereas, students of various marketing courses like professional selling, advertising, and consumer behavior as part of their evaluate assignment applied the theoretical concepts in the real scenario.
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