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Sustainable marketing Diane Martin; and John Schouten

By: Contributor(s): Material type: TextTextPublication details: Noida Pearson Education Pvt. Ltd c2014Description: 252 p. PaperISBN:
  • 9789332536630
Subject(s): DDC classification:
  • 658.802
Contents:
Table of Content Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships Chapter 15: Digital Media and Sustainable Marketing
Summary: A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF MARKETING 658.802/ Mar/Sch/ 31859 (Browse shelf(Opens below)) Available 11131859
Reference Reference Main Library ON SHELF 658.802/ Mar/Sch/ 31860 (Browse shelf(Opens below)) Not For Loan 11131860
Total holds: 0
Browsing Main Library shelves, Shelving location: ON SHELF Close shelf browser (Hides shelf browser)
658.802/ Hoo/Pie/ 30939 Marketing strategy and competitive positioning 658.802/ Hoo/Pie/ 31830 Marketing strategy and competitive positioning 658.802/ Kim/Mau/ 29853 Blue ocean strategy : 658.802/ Mar/Sch/ 31859 Sustainable marketing 658.802/ Ott/ 30344 The New Rules of green marketing: 658.802/ Wal/Mul/ 29718 Marketing strategy: 658.802/ Wal/Mul/ 29719 Marketing strategy:

Table of Content

Chapter 1: An Introduction to Sustainable Marketing
Chapter 2: Sustainable Marketing Strategy
Chapter 3: Ethical Dimensions of Sustainable Marketing
Chapter 4: The Marketing Environment and Processes
Chapter 5: Consumer Behavior and Sustainable Marketing
Chapter 6: Measurement and Research for Sustainable Marketing
Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability
Chapter 8: Global Problems, Global Opportunities
Chapter 9: Sustainable Products and Services
Chapter 10: Sustainable Branding and Packing
Chapter 11: Marketing Channels: Sustainability in the Value Chain
Chapter 12: Sustainable Pricing
Chapter 13: Sustainable Marketing Communication
Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships
Chapter 15: Digital Media and Sustainable Marketing

A lasting approach to marketing.

As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.

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