Impact of Celebrity Endorsements on consumer purchase behavior Mankatty, Manasi
Material type:
TextPublication details: Mumbai IES's Management College and Research Centre April 2016Edition: PG-14-91 2014-2016Description: 75 With CDSubject(s):
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Project Report
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Main Library | PG-MAR/2014-2016/4441897 (Browse shelf(Opens below)) | Not For Loan | 4441897 |
Total holds: 0
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| PG-MAR/2014-2016/4441894 To study the competitive strategies of Zara and H&M | PG-MAR/2014-2016/4441895 To Study on the Consumer Attitude Towards Organised Grocery Retail Outlets | PG-MAR/2014-2016/4441896 Factors influencing online shopping behavior: An empirical study with a special reference of Mumbai | PG-MAR/2014-2016/4441897 Impact of Celebrity Endorsements on consumer purchase behavior | PG-MAR/2014-2016/4441898 A study on the impact of sensory marketing on customer purchase decisions | PG-MAR/2014-2016/4441899 A study on consumer satisfaction towards Royal Enfield Bikes | PG-MAR/2014-2016/4441900 A study on promotion strategies of COCA-COLA across the globe |
Name of the Guide: Prof. Vijay Shahane
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