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Winning a billion consumers : a disruptive approach for success in India Atul Joshi

By: Publication details: Sage Publication India Pvt. Ltd. New Delhi 2015Description: 261 p. PaperISBN:
  • 978-9351505570
Subject(s): DDC classification:
  • 658.812
Contents:
Foreword P. Dwarkanath Preface Acknowledgements The Last Mile: A Strategic Differentiator Winning in a Billion Consumer Market Cracking the Da Vinci Code Revitalizing the Last Mile: Tools and Frameworks The Five Knots of the Last Mile Sextant Arcs of Turbonators The Revenue Turbine Delivering the Last Mile: Mission Critical(s) Zero Calorie Value Chains Customer Capital in the Times of the Millennial Generation Man and Machine, not Man or Machine Swarm Intelligence: The Execution Supremacy Epilogue Index
Summary: India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.
List(s) this item appears in: Recent Additions to the Library October-16
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF CUSTOMER R 658.812/ Jos/ 32673 (Browse shelf(Opens below)) Available 11132673
Total holds: 0
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658.812/Rav/16373 DEAR CUSTOMER SERVICES: 658.812/ Gho/Muk/ 30638 Customer service in airline industry 658.812/ Hyk/ 31983 The amazement revolution : 658.812/ Jos/ 32673 Winning a billion consumers : 658.812/ Sol/ 32652 The art of client service :

Foreword P. Dwarkanath

Preface

Acknowledgements

The Last Mile: A Strategic Differentiator

Winning in a Billion Consumer Market

Cracking the Da Vinci Code

Revitalizing the Last Mile: Tools and Frameworks

The Five Knots of the Last Mile

Sextant Arcs of Turbonators

The Revenue Turbine

Delivering the Last Mile: Mission Critical(s)

Zero Calorie Value Chains

Customer Capital in the Times of the Millennial Generation

Man and Machine, not Man or Machine

Swarm Intelligence: The Execution Supremacy

Epilogue

Index

India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

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