Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai Lavekar, Milind

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Material type: Text

TextPublication details: Mumbai IES's Management College and Research Centre April 2014Edition: PG-13-45 2013-2015Description: CDSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Summer Projects on CDs	Main Library	SUM-669/PG-MAR/2013-2015/666669 (Browse shelf(Opens below))	Not For Loan		666669

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	Sum-666894/PG-Mar/2014-2016/666894 An emperical study of impact of alternate delivery channels of Bank of India with special focus on instant money transfer and star token NG services at Bank of India	SUM-667/PG-MAR/2013-2015/666667 Increasing the penetration of TATA Vehicles among specific focus group segment	SUM-668/PG-MAR/2013-2015/666668 Promotional strategies for marketing	SUM-669/PG-MAR/2013-2015/666669 Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai	SUM-67/PG-MAR/2010-2012/66667 Study of event marketing and designing events	SUM-670/PG-MAR/2013-2015/666670 Market study management & analysis of decline in sales volume of Take-Home packs of Amul Ice-Cream	SUM-671/PG-MAR/2013-2015/666671 A study on perception of insurance advisors and customers towards life insurance with special reference to Birla Sunlife	Next

Name of the Guide: Prof. Siddharth Dabholkar

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IES Management College And Research Centre