Indian Journal of Marketing Vol. 41
Publication details: Indian Journal of Marketing 2012 New DelhiDescription: VolumeSubject(s): Online resources:
Contents:
In:
PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH
In:
PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH
In:
NANDAN, SHIVA: NANDAN, MONICA ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH
In:
CHANDEL, KULBHUSHAN: SHARMA, NITYA REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT
In:
PRAKASH, GYAN: PATHAK, PRAMOD UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS
In:
REDDY, B.S.: K.B. RAMAPPA: PATIL, SURESH S. IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA
In:
NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA
In:
JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL'
In:
JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL'
In:
SINHA, PRIYANKA: SINGH, SAUMYA DETERMINANTS OF CONSUMERS' PERCEIVED RISK IN ONLINE SHOPPING : A STUDY
In:
DZOGBENUKU, ROBERT K.: AHIABOR, GODSON K.: AMOAKO, GEORGE K CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA)
In:
PAUL, REEVA A STUDY OF CHANNEL MEMBER SATISFACTION AND ENSUING COMMITMENT IN INTERNATIONAL AND DOMESTIC PHARMACEUTICAL DISTRIBUTION CHANNELS
In:
KABIRAJ, SAJAL: WALKE, R.C.: YOUSAF, SALMAN THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING
In:
BHATTACHARYA, SAURABH: ROY, SUBHADIP RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA
In:
SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE
In:
GHOSH, AMITAVA: SHARMA, ARPITA TELEVISION PROGRAMMES ON FISHERIES AND AQUACULTURE: A DESCRIPTIVE STUDY
In:
VERMA, VINOD KUMAR: KUMAR, PRADEEP: KUMAWAT, R.C. MARKET BEHAVIOUR, ARRIVALS, AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT, RAJASTHAN
In:
JHA, SHALINI: SINGH, BHARTI CONSUMER BEHAVIOUR AND MODERATING EFFECT OF FREQUENCY OF VISIT IN RELATION TO ATMOSPHERIC CUES: AN EXPERIMENTAL STUDY
In:
KANG, BOHYEON THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS
In:
CHAKRABORTI, RAJDEEP: SINGH, SWETA VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT
In:
CHAVAN, RAJASHRI RAMESH: BHOLA, SARANG SHANKAR WORLD WIDE TOURISM: A REVIEW
In:
GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D. MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS
In:
SATHISH, A.S.: VENKATESAKUMAR, RAMAKRISHNAN EXPLORING THE DIMENSIONS OF PILGRIMS EXPERIENCES
In:
ALEX, JOJI N.: THOMAS, JITHIN BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT
In:
PAUL, REEVA: BEDI, MONICA NUTRITION LABEL USAGE: AN EMPIRICAL STUDY OF CONSUMER RESPONSE IN INDIA
In:
MISHRA, ADITYA S. MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON
In:
SUHARWARDI, MOHD. AZHAR: HAKIM, IQBAL AHMAD THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES
In:
NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA
In:
CHAVADI, CHANDAN A.: HIRAMATH CHETAN V.: HYDERABAD, RAJU L. CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH
In:
RAYCHAUDHURI, P.S. CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES
In:
AMSAVENI, R.: KOKILA, R. A STUDY ON SATISFACTION LEVELS OF WORKING WOMEN TOWARDS TWO WHEELERS IN COIMBATORE, TAMIL NADU
In:
MAHENDRU, MANDEEP: DE, KALYAN K. MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY
In:
KOTNI, V.V. DEVI PRASAD PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM
In:
GROVER, D.K: SINGH, J.M.: SINGH, JASDEV: KUMAR, SANJAY IMPACT OF EMERGING AGRIBUSINESS ESTABLISHMENTS ON POTATO MARKETING IN PUNJAB
In:
BOTHRA, NEHA LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO?
In:
PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS
In:
JAIN, NEERAJ KUMAR: THAKAR, G.D. FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA
In:
KAR, SURJIT KUMAR: BHOI, MONALISA USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH
In:
MITTAL, RASHMI: SINGH, ANANTA R. A STUDY ON THE IMPAT OF INFRASTRUCTURE ELEMENTS ON ASPIRING HOME BUYERS IN THE NATIONAL CAPITAL REGION
In:
THAKUR, CHANDAN AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS
In:
DEY, DIPANJAN KUMAR FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION
Vol 45, No 12 December-2015 http://www.indianjournalofmarketing.com/table-contents.html
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Main Library | VOL. 44, NO. 9/5552976JA2 (Browse shelf(Opens below)) | Available | 5552976JA2 | |||
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Main Library | VOL. 44, NO. 9/5552976JA3 (Browse shelf(Opens below)) | Available | 5552976JA3 | |||
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Main Library | VOL. 44, NO. 7/5552705JA1 (Browse shelf(Opens below)) | Available | 5552705JA1 | |||
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Main Library | VOL. 44, NO. 7/5552705JA2 (Browse shelf(Opens below)) | Available | 5552705JA2 | |||
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Main Library | VOL. 44, NO. 7/5552705JA3 (Browse shelf(Opens below)) | Available | 5552705JA3 | |||
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Main Library | VOL. 44, NO. 7/5552705JA4 (Browse shelf(Opens below)) | Available | 5552705JA4 | |||
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Main Library | VOL. 44, NO. 6/5552586JA1 (Browse shelf(Opens below)) | Available | 5552586JA1 | |||
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Main Library | VOL. 44, NO. 6/5552586CSD (Browse shelf(Opens below)) | Available | 5552586CSD | |||
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Main Library | VOL. 44, NO. 6/5552586JA3 (Browse shelf(Opens below)) | Available | 5552586JA3 | |||
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Main Library | VOL.44, NO. 6/5552586JA4 (Browse shelf(Opens below)) | Available | 5552586JA4 | |||
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Main Library | VOL.44, NO. 5/5552474JA3 (Browse shelf(Opens below)) | Available | 5552474JA3 | |||
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Main Library | VOL.44, NO. 5/5552474JA4 (Browse shelf(Opens below)) | Available | 5552474JA4 | |||
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Main Library | VOL. 44, NO. 3/5552231JA1 (Browse shelf(Opens below)) | Available | 5552231JA1 | |||
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Main Library | VOL. 44, NO. 3/5552231JA2 (Browse shelf(Opens below)) | Available | 5552231JA2 | |||
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Main Library | VOL. 44, NO. 3/5552231JA3 (Browse shelf(Opens below)) | Available | 5552231JA3 | |||
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Main Library | VOL. 44, NO. 3/5552231JA4 (Browse shelf(Opens below)) | Available | 5552231JA4 | |||
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Main Library | VOL.44, NO. 4/5552347JA1 (Browse shelf(Opens below)) | Available | 5552347JA1 | |||
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Main Library | VOL.44, NO. 4/5552347JA2 (Browse shelf(Opens below)) | Available | 5552347JA2 | |||
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Main Library | VOL.44, NO. 4/5552347JA3 (Browse shelf(Opens below)) | Available | 5552347JA3 | |||
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Main Library | VOL.44, NO. 4/5552347JA4 (Browse shelf(Opens below)) | Available | 5552347JA4 | |||
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Main Library | VOL.44, NO. 4/5552347JA5 (Browse shelf(Opens below)) | Available | 5552347JA5 | |||
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Main Library | VOL.44, NO. 1/5552018JA1 (Browse shelf(Opens below)) | Available | 5552018JA1 | |||
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Main Library | VOL.44, NO. 1/5552018JA2 (Browse shelf(Opens below)) | Available | 5552018JA2 | |||
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Main Library | VOL.44, NO. 1/5552018CSD (Browse shelf(Opens below)) | Available | 5552018CSD | |||
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Main Library | VOL.44, NO. 1/5552018JA4 (Browse shelf(Opens below)) | Available | 5552018JA4 | |||
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Main Library | VOL.44, NO. 2/5552138JA1 (Browse shelf(Opens below)) | Available | 5552138JA1 | |||
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Main Library | VOL.44, NO. 2/5552138JA2 (Browse shelf(Opens below)) | Available | 5552138JA2 | |||
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Main Library | VOL.44, NO. 2/5552138JA3 (Browse shelf(Opens below)) | Available | 5552138JA3 | |||
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Main Library | VOL.44, NO. 2/5552138JA4 (Browse shelf(Opens below)) | Available | 5552138JA4 | |||
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Main Library | VOL.44, NO. 2/5552138JA5 (Browse shelf(Opens below)) | Available | 5552138JA5 | |||
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Main Library | VOL.44, NO. 2/5552138JA6 (Browse shelf(Opens below)) | Available | 5552138JA6 | |||
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Main Library | VOL. 44, NO. 5/5552474JA1 (Browse shelf(Opens below)) | Available | 5552474JA1 | |||
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Main Library | VOL. 44, NO. 5/5552474JA2 (Browse shelf(Opens below)) | Available | 5552474JA2 | |||
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Main Library | VOL.44, NO. 8/5552889JA1 (Browse shelf(Opens below)) | Available | 5552889JA1 | |||
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Main Library | VOL.44, NO. 8/5552889JA2 (Browse shelf(Opens below)) | Available | 5552889JA2 | |||
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Main Library | VOL.44, NO. 8/5552889JA3 (Browse shelf(Opens below)) | Available | 5552889JA3 | |||
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Main Library | VOL.44, NO. 8/5552889JA4 (Browse shelf(Opens below)) | Available | 5552889JA4 | |||
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Main Library | VOL.44, NO. 8/5552889JA5 (Browse shelf(Opens below)) | Available | 5552889JA5 |
Total holds: 0
INDIAN JOURNAL
Vol 45, No 12 December-2015
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