How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Jenni Romaniuk And Byron Sharp
Publication details: Oxford University Press Australia 2016Description: Appx. 233p HardSubject(s): LOC classification:- 658.827/Rom/Sha 32848
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Main Library ON SHELF | BRANDS AND | 658.827/Rom/Sha/32848 (Browse shelf(Opens below)) | Available | 11132848 |
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| 658.827/ Kor/ 30363 Brand society : | 658.827/ Kum/Tri/ 32794 Brand management: | 658.827/ Par/Med/ 32648 FCB-Ulka brand building advertising : | 658.827/Rom/Sha/32848 How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands | 658.827/ Tyb/Cal/ 6401 Kellogg on branding : | 658,827/ Par/Med/ 16130 FCB-Ulka brand building advertising : | 658,827/ Par/Med/ 30039 FCB-Ulka brand building advertising : |
How Brands Grow / Byron Sharp and Jenni Romaniuk --
Target the (Whole) Market) / Byron Sharp and Jenni Romaniuk --
Where New Customers Come From / Byron Sharp and Jenni Romaniuk --
Building Mental Availability / Jenni Romaniuk --
Leveraging Distinctive Assets / Jenni Romaniuk --
Achieving Reach / Jenni Romaniuk --
Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East --
Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp --
Online Shopping...Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk --
New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp --
And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk.
"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.
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