IES Management College And Research Centre

Image from Google Jackets

Project management: the managerial process

By: Publication details: McGraw Hill Education (India) Private Limited Chennai 2004Edition: 6Description: xxxiv, 917p. PaperISBN:
  • 978-93-392-1203-2
Subject(s): DDC classification:
  • 658.404/Gra/Lar
Contents:
Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and Channel Factors Part Four: Objectives and Budgeting for Integrated Marketing Communications Programs Chapter Seven: Establishing Objectives and Budgeting for the Promotional Program Part Five: Developing the Integrated Marketing Communications Program Chapter Eight: Creative Strategy: Planning and Development Chapter Nine: Creative Strategy: Implementation and Evaluation Chapter Ten: Media Planning and Strategy Chapter Eleven: Evaluation of Media: Television and Radio Chapter Twelve: Evaluation of Print Media Chapter Thirteen: Support Media Chapter Fourteen: Direct Marketing Chapter Fifteen: The Internet and Interactive Media Chapter Sixteen: Sales Promotion Chapter Seventeen: Public Relations, Publicity, and Corporate Advertising Part Six Monitoring, Evaluation, and Control Chapter Eighteen: Measuring the Effectiveness of the Promotional Program Chapter Nineteen: International Advertising and Promotion Chapter Twenty: Regulation of Advertising and Promotion Chapter Twenty-One: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Chapter Twenty-Two (Web): Personal Selling (online)
Summary: As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program.
List(s) this item appears in: Book Alert-February-2018
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134956
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134957
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134958
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134959
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134960
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134961
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134962
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134963
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134964
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134965
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134966
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134967
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134968
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134969
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134970
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134971
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134972
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134973
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134974
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134975
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134976
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134977
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134978
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134979
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134980
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134981
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134982
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134983
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134984
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134985
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134986
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134987
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134988
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134989
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134990
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134991
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134992
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134993
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134994
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134995
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134996
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134997
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134998
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11134999
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135000
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135001
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135002
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135003
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135004
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135005
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135006
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135007
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135008
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135009
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135010
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135011
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135012
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135013
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135014
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Checked out to Nikhil Gophan (M-16-17) 10/05/2018 11135015
Student Collection Student Collection Main Library 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch (Browse shelf(Opens below)) Available 11135016
Total holds: 0

Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and Channel Factors Part Four: Objectives and Budgeting for Integrated Marketing Communications Programs Chapter Seven: Establishing Objectives and Budgeting for the Promotional Program Part Five: Developing the Integrated Marketing Communications Program Chapter Eight: Creative Strategy: Planning and Development Chapter Nine: Creative Strategy: Implementation and Evaluation Chapter Ten: Media Planning and Strategy Chapter Eleven: Evaluation of Media: Television and Radio Chapter Twelve: Evaluation of Print Media Chapter Thirteen: Support Media Chapter Fourteen: Direct Marketing Chapter Fifteen: The Internet and Interactive Media Chapter Sixteen: Sales Promotion Chapter Seventeen: Public Relations, Publicity, and Corporate Advertising Part Six Monitoring, Evaluation, and Control Chapter Eighteen: Measuring the Effectiveness of the Promotional Program Chapter Nineteen: International Advertising and Promotion Chapter Twenty: Regulation of Advertising and Promotion Chapter Twenty-One: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Chapter Twenty-Two (Web): Personal Selling (online)

As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program.

There are no comments on this title.

to post a comment.

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM