Marketing management: indian cases
Material type:
TextPublication details: Noida Pearson Education India Pvt. Ltd 2018Description: xiii, 470 p. With 11135320,11135322,11135324ISBN: - 978-93-325-8710-6
- 658.072/Gup/Agg
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Case Study
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Main Library | 658.072/Gup/Agg/36492 (Browse shelf(Opens below)) | Available | 11136492 | ||||
Reference
|
Main Library | 658.8072/Gup/Agg/35321 (Browse shelf(Opens below)) | Not for loan | Book Base /14689/11.12.2018 | 11135321 | |||
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Case Study
|
Main Library | 658.8072/Gup/Agg/35323 (Browse shelf(Opens below)) | Checked out to MADHURA DEODHAR (1011) Not For Loan | Book Base /14689/11.12.2018 | 18/06/2024 | 11135323 | ||
Book
|
Main Library | 658.8072/Gup/Agg/35325 (Browse shelf(Opens below)) | Available | Book Base /14689/11.12.2018 | 11135325 |
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
| 658.8072 / GUP / 1793 CASES AND SIMULATIONS IN MARKETING MANAGEMENT: | 658.8072 / GUP / 9848 MARKETING SKILLS IN MANAGEMENT: | 658.8072/Gup/Agg/35321 Marketing management: indian cases | 658.8072/Gup/Agg/35323 Marketing management: indian cases | 658.8072/Gup/Agg/35325 Marketing management: indian cases | 658.8072 / HAC / 12563 MARKETING: | 658.8072 / HAI / 2564 "MARKETING ASIAN PLACES:ATTRACTING INVESTMENT,INDUSTRY, AND TOURISM TO CITIES, STATES AND NATIONS" |
Table of Content
• Explore marketing mix with MTR Foods
• Understand customer value with India's e-commerce space and Flipkart
• Delve into the world of Information System and data utilization with Starbucks and Amazon
• Learn to leverage corporate trust and technology strength in the B2B market with Zicom
• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China
• Mahindra & Mahindra explains consumer segmentation strategies
• Kellogg's Corn Flakes shows the way to find market for a product
• Fevicol demonstrates how to reinvent brand and sales
• Oreo illustrates the advantages of effective integrated marketing communication
• Comprehend digital marketing with Wonder Cement
• Unilever shows the way to build brand and market with holistic marketing initiatives
Salient Features
1. MTR Foods - A Marketing Marvel
2. Customer Value - Explored, Created, Communicated & Delivered
3. Customer Loyalty - The Ultimate objective of every Marketer
4. Starbucks India: The Human Coffee Experience
5. The Techy Amazon Insight
6. Consumer Behaviour - Its wide facets and deep implications
7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market
8. Facebook: Business Connections in India and China
9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector
10. Kellogg's Cornflakes in India: Finding a platform that connects
11. Nivea - Managing a Legacy Brand
12. The Call of the Competition
13. Fevicol- The Iconic Bond
14. Designing and managing services
15. Aachi Masala - Entering the North Indian Masala category
16. Slicerooms: A Slice of Time, A cut of profits!
17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively
18. Wonder Cement - Building a strong brand Through Digital marketing
19. A case study on Direct Marketing of Wedding Return Gifts
20. Selling process in Animal Nutrition and Health Industry
21. Amazon.com adapts its Retail Business in India
22. E-Marketing Models: Retailers Perspectives a case of Groupon
23. Unilever: working beyond the horizon
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
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