WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.)
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TextPublication details: Mumbai IES's Management College and Research Centre April 2017Edition: PM-16-5 2016-2018Description: Summer project CDSubject(s): - WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.)
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Summer Projects on CDs
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Main Library | Summer Pro | Sum-1333/PM/2016-2018/6661333 (Browse shelf(Opens below)) | Not For Loan | 6661333 |
Total holds: 0
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Name of the Guide: Prof. Ulhas Karkhanis
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