IES Management College And Research Centre

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Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews.

By: Material type: TextTextPublication details: Mumbai IES's Management College and Research Centre April 2017Edition: PM-16-13 2016-2018Description: Summer project CDSubject(s):
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Summer Projects on CDs Summer Projects on CDs Main Library Summer Pro Sum-1341/PM/2016-2018/6661341 (Browse shelf(Opens below)) Not For Loan 6661341
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Sum-1338/PM/2016-2018/6661338 SAMARTH LIFE SCIENCES Project Title: To Study Price Fluctuation and Sales Analysis for Product Portfolio of Samarth Life Sciences Objectives: 1) To identify the problems in price fluctuation of products. a. Analyzing impact of price fluctuations on company’s profit. b. To suggest rate slabs for products in various states or regions across India. 2) To identify the problems in sales and distribution through various divisions of the Company. a. To determine performance of products in sales across each states/region. b. Contribution of company’s external shareholders in generating sales. Sum-1339/PM/2016-2018/6661339 BHARAT SERUM AND VACCINES PVT LTD Market scan on naturopathy awareness and perception mapping of probiotics among gynecologist. Sum-1340/PM/2016-2018/6661340 INZPERA HEALTHSCIENCES Market Research Sum-1341/PM/2016-2018/6661341 Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews. Sum-1342/PM/2016-2018/6661342 MIL LABORATORIES Perception Mapping of doctors about the Usage of collagen in Reconstructive therapy and cosmetic surgery • To carry out the market research of the collagen brands in the given specialty of doctors • To understand and analyse the market research data and interpret the findings from it Sum-1343/PM/2016-2018/6661343 Inzpera Health science Pvt. Ltd Market Research Project Title: To develop a robust strategy for meaningful engagement of retailers, build them as important long-term partners for Inzpera Objectives: • To understand the retailers need, wants, expectations and analyze the gaps • To study challenges faced by retailers in day to day business. I was deployed to Delhi for the field work. AREA COVERED: North and West Delhi SAMPLE SIZE: 562 chemist (Interviewed) 630 chemist (Visited) Sum-1344/PM/2016-2018/6661344 Wockhardt Ltd. To Propose a Prospective Protein Supplement for Gastro Division and To Study the Usage Pattern and Awareness of Protein Supplements for Gastric Disorders and also to do secondary research for the same.

Name of the Guide: Prof. Neeraj Dixit

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