Nation branding for promoting tourism in the indian context
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MURTHY, E N BRAND MANAGEMENTSummary: Nation branding assumes importance as a subject of study and exploration, to edge over the other similar countries, both internally and externally. More detailed studies are required regarding the perception of India within the country as well as outside as a tourist destination, as a source of products and services (in the context of export promotion) and also as an investment destination (for attracting foreign direct investments). Manhas P S and Dogra J (2013), "Quality Management Practices and Tourism Destination Branding: Inter-Relationship and Preferential Study of the Components", Journal of Services Research, Vol. 13, No. 1, p. 75. 10.Yen T H, Da Gama Gonzaga and Rajamohan S (2008), "Perceived Image of India by US Business Travelers", Marketing Management Journal, Vol. 18, No. 1, p. 121.
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Main Library | Vol 15, No 1/ 5558568JA5 (Browse shelf(Opens below)) | Available | 5558568JA5 | |||||
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Main Library On Display | MAGAZINE/MAR/Vol 15, No 1/5558568 (Browse shelf(Opens below)) | Vol 15, No 1 (01/03/2018) | Not for loan | March, 2018 | 5558568 |
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Nation branding assumes importance as a subject of study and exploration, to edge over the other similar countries, both internally and externally. More detailed studies are required regarding the perception of India within the country as well as outside as a tourist destination, as a source of products and services (in the context of export promotion) and also as an investment destination (for attracting foreign direct investments). Manhas P S and Dogra J (2013), "Quality Management Practices and Tourism Destination Branding: Inter-Relationship and Preferential Study of the Components", Journal of Services Research, Vol. 13, No. 1, p. 75. 10.Yen T H, Da Gama Gonzaga and Rajamohan S (2008), "Perceived Image of India by US Business Travelers", Marketing Management Journal, Vol. 18, No. 1, p. 121.
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