Semsom US: Market Entry in New York City
Material type:
TextDescription: 23-39 pSubject(s):
In:
MURTHY, E N CASE FOLIOSummary: This case was written with the support of a Case Writing Scholarship awarded by The Case Centre. The case traces the story of two sisters from Lebanon who cannot find good hummus in New York City. One of the sisters is Christine Assouad Sfeir, the first Dunkin’ Donuts franchisee in Lebanon, and the other is Carine Assouad, a graphics designer by training, who works as a strategy consultant. Frustrated with their disappointing experiences with Lebanese food in New York, they decide to open a chain of Lebanese quick-serve-restaurants in the United States. But is this an attractive industry? What is it that makes an industry attractive? Which industry are they getting themselves into in the first place? And, of course: Do they have what it takes to be successful, to gain a competitive advantage?
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Management Cases
|
Main Library | Vol 18, No 1/ 5558567JA2 (Browse shelf(Opens below)) | Available | 5558567JA2 | |||||
Journals and Periodicals
|
Main Library On Display | JOURNAL/MGT/Vol 18, No 1/5558567 (Browse shelf(Opens below)) | Vol 18, No 1 (01/03/2018) | Not for loan | March, 2018 | 5558567 |
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| Vol 18, No 1/ 55510721JA4 CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India | Vol 18, No 1/ 55510721JA5 “Doing Men’s Jobs”: A Commentary on Work–Life Balance Issues Among Women in Engineering and Technology | Vol 18, No 1/ 5558567JA1 Can Starbucks Sustain Its High Prices in China? | Vol 18, No 1/ 5558567JA2 Semsom US: Market Entry in New York City | Vol 18, No 1/ 5558567JA3 Natural Calamities and Supply Chain Management: Case of Toyota Motor Corporation | Vol 18, No 1/ 5558567JA4 Blue Apron Inc.: Success and Challenges | Vol 18, No 1/ 55513234 OORJA: JOURNAL OF MANAGEMENT AND IT |
This case was written with the support of a Case Writing Scholarship awarded by The Case Centre. The case traces the story of two sisters from Lebanon who cannot find good hummus in New York City. One of the sisters is Christine Assouad Sfeir, the first Dunkin’ Donuts franchisee in Lebanon, and the other is Carine Assouad, a graphics designer by training, who works as a strategy consultant. Frustrated with their disappointing experiences with Lebanese food in New York, they decide to open a chain of Lebanese quick-serve-restaurants in the United States. But is this an attractive industry? What is it that makes an industry attractive? Which industry are they getting themselves into in the first place? And, of course: Do they have what it takes to be successful, to gain a competitive advantage?
There are no comments on this title.