Talent Management Strategies and Customer Delight : A Conceptual Study
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GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETINGSummary: Managing talents of individuals has always been a challenge for business leaders. Delighting and engaging customers is also a key challenge faced by organizations in order to be competitive and sustain in the global market. This paper tried to analyze the concepts of talent and talent management for organizations. This paper developed a conceptual framework and aimed to review the various strategies for effective talent management and understanding its implications. It is an interdisciplinary approach in which strategic talent management is linked with organizational outcomes of customer delight. It tries to bring in an overall approach in terms of means and ends, the ends being customer delight. This paper tried to provide insights on concepts, strategies, and implications of talent management practices required for further empirical research.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | Vol 49, No 3/ 55510112JA5 (Browse shelf(Opens below)) | Available | 55510112JA5 | |||||
Journals and Periodicals
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Main Library On Display | JOURNAL/MAR/Vol 49, No 3/55510112 (Browse shelf(Opens below)) | Vol 49, No 3 (01/07/2018) | Not for loan | March, 2019 | 55510112 |
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| Vol 49, No 3/ 55510112JA1 Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model | Vol 49, No 3/ 55510112JA3 Ethical Challenges in Neuromarketing : A Research Agenda | Vol 49, No 3/ 55510112JA4 The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention | Vol 49, No 3/ 55510112JA5 Talent Management Strategies and Customer Delight : A Conceptual Study | Vol 49, No 4/ 55510288JA1 Belief - Based Marketing vs. Conjoint : An Illustration Using the Indian Mobile Phone Market | Vol 49, No 4/ 55510288JA2 Facilitators of E - Tail Patronage Behavior Among Generation Z Consumers | Vol 49, No 4/ 55510288JA3 Market Orientation and Innovation Capabilities : Does it Impact the Performance of Small Businesses? |
Managing talents of individuals has always been a challenge for business leaders. Delighting and engaging customers is also a key challenge faced by organizations in order to be competitive and sustain in the global market. This paper tried to analyze the concepts of talent and talent management for organizations. This paper developed a conceptual framework and aimed to review the various strategies for effective talent management and understanding its implications. It is an interdisciplinary approach in which strategic talent management is linked with organizational outcomes of customer delight. It tries to bring in an overall approach in terms of means and ends, the ends being customer delight. This paper tried to provide insights on concepts, strategies, and implications of talent management practices required for further empirical research.
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