Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis.
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MURTHY, E N MANAGEMENT RESEARCHSummary: The objective of this study is to check the socioeconomic factors influencing purchase decision making among health insurance policyholders in India. Data was collected through a structured questionnaire given to 170 customers. Data analysis was done through regression with the help of the 170 responses received. The study found that the dependent factor, i.e., health insurance institutional choice, and the independent factors, viz., age, gender, income, marital status, and cover HI, have a significant impact on the decision making process
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Main Library | Vol 17, No 3/ 5559189JA3 (Browse shelf(Opens below)) | Available | 5559189JA3 | |||||
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Main Library ON SHELF | JOURNAL/MGT/Vol 17, No 3/5559189 (Browse shelf(Opens below)) | Vol 17, No 3 (01/01/2016) | Not for loan | July, 2018 | 5559189 |
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The objective of this study is to check the socioeconomic factors influencing purchase decision making among health insurance policyholders in India. Data was collected through a structured questionnaire given to 170 customers. Data analysis was done through regression with the help of the 170 responses received. The study found that the dependent factor, i.e., health insurance institutional choice, and the independent factors, viz., age, gender, income, marital status, and cover HI, have a significant impact on the decision making process
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